La Pink was founded by the father-son duo of Mr. R.C Jain and Mr. Nitin Jain in the year 2022. When they initially started their journey to create a beauty brand that gave their consumers the purest of products, they realised that the entire Indian market was fixated on sulphate and paraben-free products, while Microplastics sort of slipped through the gaps. Microplastics based beauty products were something that International markets were banning to be used across the globe, but were found predominantly in all skin care brands in India.
