Amar Chitra Katha was started in 1967 by Anant Pai and Lalitha Pai after a major event in a Delhi market. The founders set out on a goal after seeing a quiz show where people did really well on questions about Greek mythology but struggled with questions about Indian mythology. They started the Amar Chitra Katha series, which told interesting stories from Indian history, folklore, and literature in the form of comics.

The goal of Amar Chitra Katha is to teach Indian kids all over the world about their roots. The company knows how hard it is to connect kids to their heritage in today's world, so they use comics to make complicated stories easier to understand and help kids accept their cultural heritage. People think that knowing your background makes you stronger as a person and lets kids learn about other cultures without losing their own.

The publication Amar Chitra Katha has expanded beyond the boundaries of print and now provides a wide variety of digital content. Discover the vast collection of media, which includes movies, board games, podcasts, web series, and television shows, as well as mobile applications and podcasts. Even though it has been around for half a century, Amar Chitra Katha continues to be India's most beloved storyteller. It has a huge following of 400,000 people across various social media platforms, including YouTube, and almost one million app downloads.